Rabbit Internet Co. LTD.
Oct - Nov 2015
64 hrs on 24 screens
Young-adult, Thai, online shoppers who are looking a good bargain. Current Rabbit Card (skytrain and cash card) users who want to get more reward points
Design a clean auction website with an intuitive flow from browsing, bidding, to making payment. Maximize conversions, encourage sign ups, and give reward points as incentives to return